The Symphony of Home campaign showcases Sonos as the ultimate sound system that seamlessly connects every room, creating an immersive, synchronized experience throughout your home. It emphasizes how Sonos transforms a house into a harmonious masterpiece where sound is felt in every corner, turning everyday spaces into a living symphony.
Strategy
People who want amazing sound in their homes. Specifically, music lovers who want loud, great sound at home.
Campaign:
Placements
Orchestrated Living
This TV ad features a drone gliding through a home gradually layering orchestra sounds in different rooms. It will show violinists in the living room, brass in the dining room, and woodwinds section in the kitchen. The music builds seamlessly, showcasing Sonos’ immersive sound. Toward the end of the advertisement, a full symphony is heard outside the house, tying together the individual sounds.
Symphony In The Park
This activation in a park features an outdoor symphony with hidden Sonos speakers placed throughout the space. Visitors will experience seamless sound flowing across the area, with QR codes near each speaker linking to the Sonos website for more product information.
The Sound Within
This virtual reality pop-up will be at select Best Buy stores that let users experience Sonos sound systems in an immersive way. Wearing a VR headset, they will navigate a virtual home where sound waves flow along the walls and users can reposition the virtual speakers to see how the sound adapts. The experience ends with a full symphony as they exit the home.
